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Tan\u0131t\u0131m Yaz\u0131s\u0131 Nedir<\/a>? Markan\u0131za ait \u00fcr\u00fcn ya da hizmetin tan\u0131t\u0131ld\u0131\u011f\u0131 (anlat\u0131ld\u0131\u011f\u0131) \u00f6zg\u00fcn i\u00e7eri\u011fe sahip reklam metinlerine tan\u0131t\u0131m yaz\u0131s\u0131 diyoruz. Tan\u0131t\u0131m yaz\u0131lar\u0131 marka taraf\u0131ndan yay\u0131nlanabilece\u011fi gibi, markan\u0131n inisiyatifi d\u0131\u015f\u0131nda da yay\u0131nlanabilmektedir.Bu yaz\u0131m\u0131za markalar\u0131n kendi insiyatifi ile olu\u015fturup yay\u0131nlad\u0131\u011f\u0131 tan\u0131t\u0131m yaz\u0131lar\u0131n\u0131n mahiyetini ele al\u0131yoruz. Tan\u0131t\u0131m Yaz\u0131s\u0131 Ne \u0130\u015fe Yarar?Tan\u0131t\u0131m yaz\u0131lar\u0131n\u0131n bir\u00e7ok farkl\u0131 fonksiyonu bulunmaktad\u0131r. Bunlar\u0131n \u00fczerinden tek tek ge\u00e7mek istiyorum.Tan\u0131t\u0131m yaz\u0131s\u0131 marka bilinirli\u011finizi artt\u0131r\u0131r.\u00dcr\u00fcn ya da hizmetinizin bilinirli\u011fini artt\u0131r\u0131r.Yay\u0131nland\u0131\u011f\u0131 mecraya ba\u011fl\u0131 olarak size prestij katar. (Tan\u0131t\u0131m yaz\u0131n\u0131z\u0131n H\u00fcrriyet Gazetesi gibi bir yerde yay\u0131nland\u0131\u011f\u0131nda, potansiyel m\u00fc\u015fterileriniz taraf\u0131ndan nas\u0131l alg\u0131lanaca\u011f\u0131n\u0131z\u0131 bir d\u00fc\u015f\u00fcn\u00fcn!)Web sitelerine nitelikli y\u00fcksek ziyaret\u00e7i trafi\u011fi yakalamak i\u00e7in SEO (arama motoru optimizasyonu<\/a>) \u00e7al\u0131\u015fmalar\u0131 yapan markalar, farkl\u0131 sitelerde yine tan\u0131t\u0131m yaz\u0131s\u0131 yay\u0131nlatarak bu kriteri yerine getirir.Tan\u0131t\u0131m Yaz\u0131lar\u0131 Nerelerde Yay\u0131nlan\u0131r<\/a>?Son d\u00f6nemde yeni medya ortam\u0131n\u0131n h\u0131zl\u0131 geli\u015fimi ile beraber blog ve haber sitelerinin yakalad\u0131\u011f\u0131 inan\u0131lmaz ziyaret\u00e7i rakamlar\u0131, tan\u0131t\u0131m yaz\u0131lar\u0131n\u0131n sadece online mecralarda yay\u0131nlanan metin i\u00e7erikler oldu\u011funun d\u00fc\u015f\u00fcn\u00fclmesine neden oldu.Halbuki tan\u0131t\u0131m yaz\u0131lar\u0131 geleneksel medyan\u0131n en \u00f6nemli bas\u0131n organlar\u0131 olan gazete ve dergilerde de yay\u0131nlanmaktad\u0131r. Yani bir tan\u0131t\u0131m yaz\u0131s\u0131n\u0131 hem geleneksel medya da hemde yeni medya da kullanman\u0131z m\u00fcmk\u00fcnd\u00fcr.Yaln\u0131z yeni medya mecralar\u0131nda yay\u0131nlayaca\u011f\u0131n\u0131z tan\u0131t\u0131m yaz\u0131lar\u0131n\u0131n maliyeti geleneksel medya mecralar\u0131nda kinden \u00e7ok daha az maliyetlidir. Ayn\u0131 zamanda yeni medya ortam\u0131nda yay\u0131nlad\u0131\u011f\u0131n\u0131z i\u00e7eriklerinizi \u00e7ok daha sa\u011fl\u0131kl\u0131 raporlayabilmeniz m\u00fcmk\u00fcnd\u00fcr..<\/p>\n

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<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Tan\u0131t\u0131m Yaz\u0131s\u0131 Nedir? Markan\u0131za ait \u00fcr\u00fcn ya da hizmetin tan\u0131t\u0131ld\u0131\u011f\u0131 (anlat\u0131ld\u0131\u011f\u0131) \u00f6zg\u00fcn i\u00e7eri\u011fe sahip reklam metinlerine tan\u0131t\u0131m yaz\u0131s\u0131 diyoruz. Tan\u0131t\u0131m yaz\u0131lar\u0131 marka taraf\u0131ndan yay\u0131nlanabilece\u011fi gibi, markan\u0131n inisiyatifi d\u0131\u015f\u0131nda da yay\u0131nlanabilmektedir.Bu yaz\u0131m\u0131za markalar\u0131n kendi insiyatifi ile olu\u015fturup yay\u0131nlad\u0131\u011f\u0131 tan\u0131t\u0131m yaz\u0131lar\u0131n\u0131n mahiyetini ele al\u0131yoruz. Tan\u0131t\u0131m Yaz\u0131s\u0131 Ne \u0130\u015fe Yarar?Tan\u0131t\u0131m yaz\u0131lar\u0131n\u0131n bir\u00e7ok farkl\u0131 fonksiyonu bulunmaktad\u0131r. Bunlar\u0131n \u00fczerinden tek […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n","_links":{"self":[{"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/posts\/183"}],"collection":[{"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":0,"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"wp:attachment":[{"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silvercoin.com\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}